July reached new highs in terms of watch exports, with the result exceeding the two billion franc mark. This level has never been reached so early in the year before, and July thus becomes fourth best month on record. Growth was more measured than in previous years but ensured that the sector remained at a very high level. The total value of exports rose by 2.2%, taking the cumulative result since January to +1.1%.

Despite the sharp slowdown in gold Omega replica watches in recent months, the total value of exports increased thanks to steel and to strong upturns in the categories of other metals and other materials. In terms of the number of timepieces exported, steel set the pace with an increase of 3.8%. The category of other materials rose more steeply, while that of other metals fell below the level of July 2012.

The main price segments were stable or recorded minor increases, except for the 200-500 francs range (export price) which rose by 20.6% in value terms and 25.4% by volume. Below 200 francs, volumes were comparable to 2012 (-0.8%). The 500-3,000 francs category climbed several points. Above 3,000 francs, the result was also stable (-0.6% by value).

The slowdown in Hong Kong was less marked in July and the market recorded a level identical to 2012. The United States also matched its previous result. Recent trends were confirmed for the main European markets. Italy registered a marked upturn, as did Germany. France however recorded a significant decline. After recovering in June, China reiterated its downward trend, albeit on a shallower trajectory than at the beginning of the year.