Over the years, Bedat & Co Genève has been catering elegant timepieces to women worldwide, despite being a male-dominated industry. To date, the stance and concept of the brand remain vigorousy with diverse efforts undertaken to accentuate the importance of females collectively.

Bedat & Co Genève holds firm to its precept by supportig the Womanity Foundation that advocates gender equality by recognizing and protecting women and girls’ rights to education and professional opportunities, in a safe and galvanizing environment. The Foundation is committed to mobilize the necesary resources to implement long term solutions towards women and girls’ empowerment, allowing them to pursue their aspirations, shape their future, and accelerate their progress within the community.

Bedat & Co Genève has sponsored the Womanity Ladies Lunch which took place on October 3th at Fendi Boutique in Geneva, and attended  by 70 ladies handpicked by the commitee. Sculptor Eleanor Cardoso, Bedat & Co’s ambassador, was present at the event.